Marketing and Events Officer

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About Headway Oxfordshire

Headway Oxfordshire is a charity that works to improve people’s lives post-brain injury and
ensure that families and carers are better able to cope within their caring role.
Established in 1982, Headway Oxfordshire has over 30 years’ history of supporting those
affected by acquired brain injury. We understand just how complex living with the condition can
be and often how wide-ranging the effects are. Therefore, we provide individual initial
assessments to tailor the support that we offer to meet your needs and aspirations.
Our Activity and Rehabilitation Centre in Kennington offers a range of activities such as
Specialist Exercise, Arts and Music Therapy and more to enhance socialisation and promote
rehabilitation back into everyday community life.

We also offer community support across the whole of Oxfordshire to help those who live in
remote areas who cannot access our centre or simply require further support at home.
We actively promote awareness of brain injury by offering training to professionals and by
running awareness raising events within schools, colleges and universities.
Headway Oxfordshire provides a highly professional and holistic range of support to ensure that
we best meet the needs of our service users, their families and carers.
As a small voluntary sector team, we are looking for a candidate who will not only meet the
specific criteria of the job role but also understand and work to the overall organisation aims and
objectives and support their fellow team mates to achieve outstanding results.

 

Marketing and Events Officer Post

The Marketing and Events Officer post is an established role within the organisation.
The aim of the role is to raise awareness and promote the aims of Headway Oxfordshire
through optimising marketing opportunities, publicity and community engagement. Increasing
financial and practical support to improve the sustainability of the organisation into the future.

 

Recruitment Process

The closing date for applications for this role is 5pm, Friday 7th May 2021.

If you are interested in the role, please contact Wendy Kirby by phoning 01865 326263 (option 5) or email admin@headway-oxford.org.uk, to arrange a date/time for an informal conversation.

Following this, if applicants are still interested in applying, they should complete an application and equal opportunities form.

Headway Oxfordshire informs all applicants whether successful or not if they have been shortlisted for interview.

Please see below for Job Description and Person Specification.

 

Job Description

Term: 1 year (renewable subject to funding and performance)
Hours: To be agreed (flexible working considered)
Salary: £25,000 per annum – to be reviewed after successfully completion of 6-month probationary period
Place of work: Kennington, Oxford – home working to be discussed due to COVID-19

Responsible to: Operations Manager

Aims of the post:
To raise awareness and promote the aims of Headway Oxfordshire through optimising
marketing opportunities, publicity and community engagement. Increasing financial and
practical support to improve the sustainability of the organisation into the future.

 

Main Tasks and Responsibilities

Marketing
1. To review, update and implement Headway Oxfordshire’s Marketing and Events
Strategy (including digital and communications) to generate income in support of business
planning.
2. To assist in the development and implementation of Headway Oxfordshire’s overall
strategic initiatives including, business planning and corporate engagement.
3. To assist the Management Team to maximise the opportunities for income generation,
including generating “leads”.
4. To act as main point of contact and link in with outsourced marketing opportunities.
5. To develop and maintain our social media presence.
6. To develop, maintain and disseminate publicity materials.
7. To ensure that good relationships are established and maintained with fundraising individuals, companies and organisations and with donors.
8. To prepare and maintain database of potential donors, supporters and partners to
increase engagement with the organisation, sponsorship, donations and giving.
9. To develop and increase visits and engagement with our website and social media platforms.
10.To promote the organisation and raise awareness of brain injury within the community including campaigning.
11.To identify areas of fundraising activity.
12.To manage and oversee the practical provision of activities.

Events
1.To organise and run fundraising events.
2.To prepare budgets for events and ensure that fundraising potential is maximised.
3.To act as main point of contact and link in with outsourced events companies.
4.To maximise the publicity of such events to increase engagement and income generation.
5.To source and research “outside” fundraising events and encourage individual fundraising throughout the county.
6.To develop and organise the engagement of volunteers in fundraising for the organisation.
7.To organise and manage volunteers with regard to the running of fundraising events.
8.To arrange and attend such events when required, to represent HWO, to promote awareness of HWO and encourage donations.

Bid Writing
1.To work alongside CEO and Management team to identify grant funding opportunities.
2. To work alongside CEO in writing bid applications.
3.To maintain bid writing records and track progress of applications.

General
1.To prepare/present written reports on fundraising activity for/to the Board of Trustees.
2.To work to targets as identified within the departmental budget, controlling cost versus
benefit ratios. .
3.To maintain ongoing relationship with donors and develop and nurture such
relationships to engage further support, such as Patrons.
4.To work to and implement all policies and procedures of Headway UK and Headway
Oxfordshire.
5.To attend regular supervision sessions with manager and attend Headway Oxfordshire
staff meetings.
6.Other duties as required by manager.

Person Specification

Essential criteria Desirable

  • Qualifications to Level 3 (or above) in relevant subject areas
  • Proven experience of working in marketing and/or events
  • Proven experience of planning and coordinating events
  • Proven experience of utilising a range of digital and social media to increase service user and donor engagement
  • Good level of literacy and numeracy and ability to write/keep accurate reports.
  • Proven track record in an income generating role
  • Proven experience of working to budgets
  • Proven knowledge of regulations around recording and keeping information (best
    practice and GDPR)
  • Experience of creating positive working relationships with the public
  • Able to evidence excellent team working skills
  • Can evidence good understanding and ability in the use of a range of IT programs, including Office 365
  • Unlimited access to a vehicle and a full driving license.
  • Ability to work on own initiative and organise own workload
  • Demonstrable commitment to Equal Opportunities

Desirable

  • Marketing and Events Management degree
  • Proven experience of working in marketing or events specifically in the voluntary sector
  • Proven experience of planning and coordinating charitable events
  • Proven experience of setting budgets and analysing budget data
  • Proven experience of utilising a range of digital and social media to increase engagement with charitable objectives
  • Proven track record of writing high quality and successful fundraising bids
  • Proven experience of fundraising within a voluntary sector role
  • Proven experience of maintaining sensitive data in accordance with GDPR regulation
  • Experience of networking and working in partnership with a range of stakeholders
  • Experience of networking and working in partnership with a range of stakeholders
  • Experience in leading a small team to meet identified outcomes
  • Experience in using a range of IT programs specifically in support of marketing e.g. Adobe  Package, Mailchimp, Canva